Challenge:

Men's athletic clothing brand, Rhone, wanted to find an authentic way to celebrate the “modern man.” They also had never worked with a celebrity influencer and knew that they needed to find a recognizable face that embodied their #foreverforward campaign so they turned to Taillight for assistance. 

 

Solution:

Eric Decker embodies all that is Rhone; athletic, bold, driven and successful. He was a natural fit for the brand and we knew Decker was in a very pivotal time in his life having just retired from the NFL, so we thought let’s celebrate those changes. Through effective storytelling, we were able to showcase Rhone’s products through the various aspects of Decker’s life in a very organic way. The viewer saw him as a dad, a businessman, and as an athlete.

 

Campaign In Action:

• Delivered 10 pieces of content for client’s use across their socials 

• Decker posted 6 pieces of content across his Facebook and Instagram 

• Very specific geo targeted ads: men between the ages of 25-44, within a 100 mile radius of their brick and mortar stores

• Negotiated influencer contracts, managed celebrity contract fulfillment, produced content during a 1 day shoot, managed content calendar, provided monthly reporting